The '''Hong Kong Tourism Board (HKTB)''' (Traditional Chinese
: 香港旅遊發展局) is a Government of Hong Kong|Government
-subvented body founded in 2001. The Board replaced the '''Hong Kong Tourist Association (HKTA)''' (Traditional Chinese
: 香港旅遊協會) established in 1957. It has 15 branch offices and 5 representative offices around the world, and its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city's position as a desired destination. In fulfilling this, it works with the Government, travel industry
and other partners to market and promote Hong Kong worldwide, improve the range and quality of visitor facilities and tourism service standards, and enhance the experiences of visitors once they have arrived.